Europe’s top tier football club – S.L. Benfica has announced a partnership with UTRUST to allow supporters purchase tickets and club merchandise directly from the Benfica website using cryptocurrency.
The 37th time Portuguese Primera champions now become the first major European football club to accept cryptocurrency as payment method for match tickets, clothing and other merchandise on its online store.
The club remains one of the most decorated clubs in Portugal’s history and boasts of over 14 million global supporters and a digital fan base of 7 million followers across its social media platforms; very huge numbers with a great adoption potential.
Visit the official Benfica online store here; get 10% off when you use the discount code ‘UTRUST’.
CEO of S.L. Benfica, Domingos Soares de Olivera expressed his admiration:
This is an exciting day in the history of S.L. Benfica as we announce our decision to accept cryptocurrency payments. Our benfiquistas (club supporters) make Benfica the unique and special club it is and we recognise that many supporters are now digital users first so we want to be ahead of the curve when it comes to accepting emerging technologies and giving our supporters the best online experience. We are very excited about the possibilities that this partnership with UTRUST presents in the evolution of our e-commerce strategy and we look forward to accepting our first cryptocurrency payment.
Benfica’s official partner, UTRUST is a leading cryptocurrency solution provider which looks to evolve the e-commerce space and bring tech and crypto savvy fans in Portugal and abroad to the 65,000 capacity stadium.
UTRUST provides instant crypto to fiat conversions and will provide Benfica benefits including payment convenience, payment security, reduced processing fees, curb fraudulent payments and charge backs as well as protecting the club from market volatility.
Currently accepted cryptocurrencies include Bitcoin, Ethereum and UTRUST token (UTK).
Football and Cryptocurrency
Before now, it would have been difficult to imagine a fusion between bitcon and football. However, various football clubs have launched blockchain products or similar crypto services including Juventus, PSG and other familiar names.
This unification between both industries looks to continue; and what better way to promote cryptocurrency adoption than through the world’s most followed and passionate sport – Football.