Italian Serie A champions, Juventus have become the latest soccer club to join the fan token frenzy. The club announced today the launch of the ‘Juventus Official Fan Token’ in a multi-year partnership with blockchain company Socios.com.
The token which is designed to serve the club’s 60 million global fan base is aimed at evolving the Juventus club-fan engagement relationship as well as creating an intimate fan experience with a particular focus on millions of Juventus fans based outside Europe.
In an official announcement by club officials, the Fan Token offering (FTO) will be launched for general release in the first quarter (Q1) of 2019. Holders of the Juventus fan token will have access to an exclusive mobile polling platform for voting on club decisions and expressing opinions in a bid to improve club-fans connection and ensure a mutual relationship.
According to the club’s Chief Revenue officer Giorgio Ricci, in his words;
Juventus is glad to welcome Socios.com as its blockchain pioneer partner. Our club has always looked to maintain pro activeness in its drive for sustaining innovative and emerging technologies hence, the necessity of this partnership as we believe we can offer new opportunities to our worldwide fan base to engage in cutting edge technology with their favourite club.
In his own statement, the Socios.com boss, Alexandre Dreyfus had stated that the Juventus token was a starting point for a planned roll out of more token offerings across the world’s top football clubs, as the company looks to improve football fans experience. Speaking further, he said “Our long term goal is to get more than 50 football clubs on board and we hope to inject an additional $300 million into our sports-economy projects over the next few years. We have started with notable big names in the global football community and look to build a fan marketplace while demonstrating that blockchain and cryptocurrency are the trusted technology of the mainstream industry.”
The move by the Italian club side is one of many with Paris St Germain (PSG) partnering with Socios earlier this month; and English club side Liverpool announcing a partnership with blockchain trading app TigerWit. Other soccer teams including Tottenham Hotspur, Newcastle United and Cardiff City have all expressed interest in creating their own tokens or implementing projects on blockchain platforms.
This current trend and strategic partnership between the blockchain (cryptocurrency) and sports industries has been heralded by enthusiasts as a welcome development; with regards to publicity (adverts), implementation (utility) and a green pointer to the long term mass adoption goal.
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